Brand Strategy : Phase 01
 
BRAND PURPOSE, VISION, MISSION & VALUES: 
 
Brand Purpose: Clarify why the brand exists beyond making money.
Vision and Mission Statements: Outline the brand’s future direction and its core objectives.
Brand Values: Define the principles that guide the brand’s actions and decisions.
 
TARGET AUDIENCE PROFILE:
 
Target Audience Profile: Detailed demographics, psychographics, and behaviors of the brand’s ideal customers.
 
BRAND PERSONALITY
Brand Personality: Description of the brand as if it were a person.
 
POSITIONING STATEMENT
Positioning Statement: How the brand differentiates itself from competitors in the market.
 
BRAND PROMISE
Brand Promise: The commitment the brand makes to its users.
 
BRAND STORY:
Brand Story: A compelling narrative that connects the brand with its audience.