Branding Phase 05 : Brand Guidelines Document
 
Logo Usage:
Rules for the application and spacing of the logo.
 
Color Usage:
Guidelines on how to use the color palette correctly.
 
Typography Guidelines:
How to utilize typefaces across different media.
 
Editorial Tone and Voice
Guidance on the brand’s communication style, both written and spoken.
 
Visual Do’s and Don’ts
Visual examples of correct and incorrect uses of the brand assets.