ROLE:
OBJECTIVE:
STEPHAN MCQUEEN / BRAND + PRODUCT DESIGNER
Tasked with designing a product line encompassing the legacy and Wisdom of one of the worlds' most prolific icons of all time.
BRUCE LEE
THE WISDOM COLLECTION
TEAM:
DAVID NAVARETTE / OPERATIONS & DISTRIBUTION
KATIE WALSH / PRODUCT DEVELOPMENT MANAGER
COLLECTION SOLD OUT Q1 2019
Successful Rollout exceeding 178K in sales in Q1 of its Launch.
The most popular piece of the collection, the Signature Bomber Jacket has sold out Q1 and Q2 and maintains 5-star reviews.
BRUCE LEE
THE WISDOM COLLECTION
This Collection amplified Bruce Lee's voice and culture re-engaging customers to venture and embrace more of his teachings and ideologies giving them a piece of his journey to take along with them.
AMPLIFIED BRAND VOICE
CONCLUSION
NEXT PROJECT
SUPERCELL
Supercell is a mobile game developer based in Helsinki, Finland, with offices in San Francisco, Tokyo, Seoul and Shanghai. Since Their launch in 2010, they've brought five games to the global market – Brawl Stars, Clash Royale, Boom Beach, Clash of Clans and Hay Day. Their goal is to make the best games – games that are played by as many people as possible, enjoyed for years and remembered forever.